B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- consumer preference for printed books for consumers (2025)
72% of consumers prefer to read printed books according to a study by Two Sides.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Two Sides
Primary
Tier B
https://www.wordscape.org.uk/conscious-print ↗
Source Article
Conscious print — Wordscape
About
conscious print
Why do people choose print?
It’s in the room, even when you can’t be… It’s permanent.
It’s credible. In a world of fake news and digital overload, there’s connection, trust and a pleasingly slow thought process that goes into print*
Reading print is more focused – free from pop…
Original Research
Two Sides
· Original study ↗
Methodology
Two Sides consumer survey, cited by Wordscape
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 72% consumer preference for printed books. Source: Two Sides (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-printed-books-72
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-printed-books-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumer preference for printed books for consumers<br><small>Source: Two Sides (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-printed-books-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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