B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
81%
81% -- consumer preference for physical stores for US consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation
Primary
Tier C
https://studyfinance.com/business/concepts/structures/brick-and-mortar/ ↗
Source Article
The Power of Brick and Mortar: Unlocking the Potential of Physical Retail
Brick and mortar refers to physical retail stores that have a physical presence, allowing customers to visit the store and make purchases in person. In today's digital age, where e-commerce is on the rise, brick and mortar stores continue to play a crucial role in the retail industry. These physical…
Original Research
National Retail Federation
· Original study ↗
Methodology
Survey conducted by the National Retail Federation, as cited by StudyFinance
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 81% consumer preference for physical stores. Source: National Retail Federation (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-physical-stores-nrf
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-physical-stores-nrf" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumer preference for physical stores for US consumers<br><small>Source: National Retail Federation (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-physical-stores-nrf" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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