B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

76%

76% -- consumers preferring products in native language for consumers in 29 countries (2020)

2020  · CSA Research

76% of consumers prefer products listed in their own language.

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Attribution: CSA Research View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2020
Entity
consumers in 29 countries
Geography
EMEA
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
CSA Research Primary Tier B
https://www.salesupply.co.uk/blog/six-ways-to-improve-your-ecommerce-customer-service/ ↗
Confidence: 53/100 Vintage: 2020 Channel: Deep Crawl
Source Article
Six ways to improve your ecommerce customer service - Salesupply
Ecommerce is booming, and there’s a lot of opportunities for businesses online. But with all the competition out there, it’s essential to set yourself apart from the pack. There’s no better way to accomplish that by providing outstanding customer service. This article will help you identify what eco…
Original Research
CSA Research · Original study ↗

CSA Research survey across 29 countries

Methodology documented
IndustryRetail RegionEMEA Channelcontent
Plain Text
consumers in 29 countries: 76% consumers preferring products in native language. Source: CSA Research (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-native-language-products
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-native-language-products" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- consumers preferring products in native language for consumers in 29 countries<br><small>Source: CSA Research (2020) · <a href="https://lighthousedata.io/data/consumers-prefer-native-language-products" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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