B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- consumer preference for local regional banking providers for US banking consumers (2025)
58% of consumers prefer to deal with local and regional banking providers rather than large national institutions due to personalized service.
- Original survey date and methodology not specified in text; cited via The Financial Brand.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Financial Brand
Primary
Tier C
https://shastic.com/blog/empowering-growth-0-0-0-0-0 ↗
Source Article
How Credit Unions Can Compete in a Fintech-Dominated World
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Original Research
The Financial Brand
· Original study ↗
Methodology
Survey cited via The Financial Brand; original methodology not stated
Methodology documented
Segmentation
IndustryFinance
RegionUS
Channelcontent
Cite this stat
Plain Text
US banking consumers: 58% consumer preference for local regional banking providers. Source: The Financial Brand (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-local-regional-banks-58
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-local-regional-banks-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- consumer preference for local regional banking providers for US banking consumers<br><small>Source: The Financial Brand (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-local-regional-banks-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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