B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- percentage of consumers preferring human customer service agent for global consumers (2023-03)
88% of respondents in a March 2023 IPSOS survey on AI prefer to talk with a human customer service agent.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2023-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IPSOS
Primary
Tier B
https://execsintheknow.com/magazines/october-2023-issue/will-ai-render-the-human-call-center-agent-o… ↗
Source Article
Will AI Render the Human Call Center Agent Obsolete?
Will AI Render the Human Call Center Agent Obsolete?
AI technologies have the potential to revolutionize call center customer service by making it more efficient, productive, and personalized.
By Nick Jiwa, Founder and President, CustomerServ
Artificial intelligence (AI) and Robotic Process Automati…
Original Research
IPSOS
· Original study ↗
Methodology
IPSOS survey on artificial intelligence, March 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 88% percentage of consumers preferring human customer service agent. Source: IPSOS (2023-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-human-agent-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-human-agent-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- percentage of consumers preferring human customer service agent for global consumers<br><small>Source: IPSOS (2023-03) · <a href="https://lighthousedata.io/data/consumers-prefer-human-agent-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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