B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- consumer preference for honest transparent brands for consumers (2025)
86% of consumers prefer brands that are committed to honesty and transparency.
- Original research study not cited in text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
nezandpez.com
Primary
Tier C
https://www.nezandpez.com/resources/importance-of-authenticity-advertising ↗
Source Article
Why is Authenticity Important in Advertising? | nez&pez
Why is Authenticity Important in Advertising?
In today's world, consumers are becoming increasingly savvy and can easily spot inauthenticity in advertising. With countless ads bombarding them daily, authenticity has emerged as a crucial factor for brands looking to build trust and loyalty. This blog…
Original Research
nezandpez.com
· Original study ↗
Methodology
Research cited by agency blog; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 86% consumer preference for honest transparent brands. Source: nezandpez.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-honest-transparent-brands
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-honest-transparent-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- consumer preference for honest transparent brands for consumers<br><small>Source: nezandpez.com (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-honest-transparent-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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