B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

91%

91% -- consumer preference for brands tackling food waste for UK consumers (2026)

Name: Consumer Preference For Brands Tackling Food Waste Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2026 · Biffa (citing unnamed research)

91% of consumers surveyed would prefer to buy from organisations actively tackling food waste.

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Attribution: Biffa (citing unnamed research) View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

91%

Unit

Percentage

Data Vintage

2026

Entity

UK consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Biffa (citing unnamed research) Primary Tier C

https://www.biffa.co.uk/biffa-insights/food-waste-myth-busting ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

The six worst food waste myths that need busting

Original Research

Biffa (citing unnamed research) · Original study ↗

Methodology

Consumer survey cited by Biffa; original survey details not stated

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

UK consumers: 91% consumer preference for brands tackling food waste. Source: Biffa (citing unnamed research) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-food-waste-tackling-brands

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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-food-waste-tackling-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumer preference for brands tackling food waste for UK consumers<br><small>Source: Biffa (citing unnamed research) (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-food-waste-tackling-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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