B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
59%
59% -- consumer brand preference rate for US consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
franchise.neighborly.com
Primary
Tier C
https://franchise.neighborly.com/blog/an-unexpected-franchise-business-opportunity-painting ↗
Source Article
Painting Franchises: The Unexpected Opportunity You've Been Waiting For
When it comes to franchise opportunities, popular sectors like fast food, retail, and fitness often steal the spotlight. The reality is that these businesses tend to have high barriers to entry and an equally high risk of failure.
One industry that offers a different approach to franchising but is o…
Original Research
franchise.neighborly.com
· Original study ↗
Methodology
Survey finding referenced as 'studies have shown'; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 59% consumer brand preference rate. Source: franchise.neighborly.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-established-brands-59
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-established-brands-59" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- consumer brand preference rate for US consumers<br><small>Source: franchise.neighborly.com (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-established-brands-59" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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