B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
61%
61% -- consumer preference for digital communications for consumers (2024)
61% of consumers in a survey express a clear preference for digital experience over paper communications.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
quadient.com
Primary
Tier C
https://www.quadient.com/de/learn/customer-communications/create-complete-digital-brand-experience ↗
Source Article
How to create a complete digital brand experience
Bridging physical and digital experience
In this article, we will explore the challenges of maintaining effective communications in a world where customers are inundated with information. We will examine the most effective communication methods and how to select the proper channels to convey our mes…
Original Research
quadient.com
· Original study ↗
Methodology
Survey on consumer preferences for paper vs digital communications; cited by Quadient
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 61% consumer preference for digital communications. Source: quadient.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-digital-communications
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-digital-communications" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- consumer preference for digital communications for consumers<br><small>Source: quadient.com (2024) · <a href="https://lighthousedata.io/data/consumers-prefer-digital-communications" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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