B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- consumer preference for content vs ads for consumers (2025)
70% of consumers prefer to learn about a company through content rather than through traditional advertisements according to a study by the Content Marketing Institute.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://marketingcareerinsights.com/brand-fails-10-hilarious/ ↗
Source Article
10 Hilarious Content Marketing Fails That'll Make You Rethink Brand Awareness for Effective Content Marketing - Marketing Career Insights
Content marketing is an essential strategy for businesses to promote their brand and engage with their target audience. It involves creating and sharing valuable, relevant, and consistent content to attract and retain customers. Effective content marketing not only drives traffic and generates leads…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Study by Content Marketing Institute as cited by article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 70% consumer preference for content vs ads. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-content-over-ads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-content-over-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumer preference for content vs ads for consumers<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-content-over-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.