B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
59%
59% -- share of consumers preferring clear value messaging for consumers (2025)
59% of consumers prefer brands that communicate clear value instead of pushing hard-sell messaging.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://mansirana.com/stop-selling-the-product-start-selling-the-benefit/ ↗
Source Article
Stop Selling the Product. Start Selling the Benefit: Why Brands That Shift Their Narrative Win Bigger
The harsh truth is this: Products don’t sell. Benefits do.
Today, with attention spans shrinking and choices multiplying, the brands that win are the ones that speak to what people feel, not just what people buy. This is where most businesses struggle—because understanding benefits requires stepping…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen report, as cited by the author; exact report year not stated
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 59% share of consumers preferring clear value messaging. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-clear-value-brands
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-clear-value-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of consumers preferring clear value messaging for consumers<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-clear-value-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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