B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- consumer preference online booking for consumers (2026)
70% of consumers prefer booking appointments online rather than calling.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Heallist/GetApp
Primary
Tier C
https://blueprintmedia.tech/blog/online-booking-vs-phone-calls ↗
Source Article
Online Booking vs Phone Calls: Which Converts Better?
Your customers are either clicking a booking button or dialing your number. The channel they use changes whether they actually show up, how much it costs you, and how fast your business can grow.
The Great Debate: Booking Pages vs. Phone Calls
Why This Question Matters for Small Businesses
Every lea…
Original Research
Heallist/GetApp
· Original study ↗
Methodology
Cited from Heallist/GetApp
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 70% consumer preference online booking. Source: Heallist/GetApp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-booking-online-70pct
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-booking-online-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumer preference online booking for consumers<br><small>Source: Heallist/GetApp (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-booking-online-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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