B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- consumers preferring articles over advertisements for consumers (2021)
70% of people would rather read an article about a company than an advertisement.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitalcanteen.com.au
Primary
Tier C
https://digitalcanteen.com.au/blog/create-your-own-content-marketing-strategy/ ↗
Source Article
7 Steps To Create Your Own Content Marketing Strategy
- Posted at 12:00 am in Content Marketing , by Digital Canteen
- 0 Comments
- 0
Create a Content Marketing Strategy & Grow Your Business in 7 Easy Steps
For decades, marketing was synonymous with advertising—getting the face of your business in front of prospective customers in the hopes they would …
Original Research
digitalcanteen.com.au
· Original study ↗
Methodology
Aggregate claim cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 70% consumers preferring articles over advertisements. Source: digitalcanteen.com.au (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-articles-over-ads
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-articles-over-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers preferring articles over advertisements for consumers<br><small>Source: digitalcanteen.com.au (2021) · <a href="https://lighthousedata.io/data/consumers-prefer-articles-over-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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