B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
15%
15% -- consumer sentiment positive brand silence for US consumers (2024)
15% of consumers would feel positive about a brand staying silent during a social moment.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/navigating-the-echo-chamber-brands-bias-and-social-moments… ↗
Source Article
Navigating the echo chamber: brands, bias, and social moments
Only 22% of consumers would view a brand negatively if it stayed silent during a social moment, while 15% would feel positive about it.
In today’s socially conscious world, brands are often expected to take a stand on important social issues. But, Savanta’s recent study on Understanding bias, discri…
Original Research
Savanta
· Original study ↗
Methodology
Savanta study on bias, discrimination, and societal impact
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 15% consumer sentiment positive brand silence. Source: Savanta (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-positive-view-brand-silence-social-moment
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-positive-view-brand-silence-social-moment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- consumer sentiment positive brand silence for US consumers<br><small>Source: Savanta (2024) · <a href="https://lighthousedata.io/data/consumers-positive-view-brand-silence-social-moment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.