B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- consumer positive response rate for Consumers (2021)
60% of consumers have a positive response to companies after reading content on their site.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Australia/New Zealand
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Content Plus
Primary
Tier C
https://marsdigital.co.nz/website-design-trends-for-2021/ ↗
Source Article
Website Design Trends for 2021 | Mars Digital
New website design trends and techniques pop up all the time, so we thought it would be handy to compile a list of the five biggest trends that we’ll be seeing in 2021. While 2017 saw the rise of flat design, bold text, and a slew of new color combinations, the year to come will bring more interacti…
Original Research
Content Plus
· Original study ↗
Methodology
Cited to Content Plus; original survey methodology and collection date not provided. Measures consumers reporting positive sentiment toward companies after reading content on their site.
Methodology documented
Segmentation
Industrymarketing
RegionAustralia/New Zealand
Channelcontent
Cite this stat
Plain Text
Consumers: 60% consumer positive response rate. Source: Content Plus (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-positive-response-site-content
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-positive-response-site-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- consumer positive response rate for Consumers<br><small>Source: Content Plus (2021) · <a href="https://lighthousedata.io/data/consumers-positive-response-site-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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