B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- consumers feeling more positive toward messaging business for consumers (2023)
65% of consumers feel more positive toward a business that offers messaging for communication.
- Third-party aggregated statistic without direct link to primary study methodology
Lighthouse Research Team
Last verified:
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Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Top 10 Reasons To Text With Customers - Leadferno
Top 10 Reasons To Text With Customers
Adding text messaging to your business communication can greatly impact sales, service and the customer experience. View our top 10 reasons and stats to start texting with your customers.
Texting for business has been around for some time now, but it still hasn’…
Methodology
Cited stat from third-party sources
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 65% consumers feeling more positive toward messaging business. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-positive-business-messaging
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<blockquote cite="https://lighthousedata.io/data/consumers-positive-business-messaging" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- consumers feeling more positive toward messaging business for consumers<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/consumers-positive-business-messaging" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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