B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- share of consumers feeling more positive toward brands delivering relevant experiences for consumers (2025)
62% of consumers feel more positively toward brands that deliver relevant experiences.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iSense Solutions
Primary
Tier B
https://fieldstar.ro/en/pos-festivals-or-tiktok-choosing-the-right-channel-for-the-right-audience/ ↗
Source Article
POS, Festivals, or TikTok? Choosing the Right Channel for the Right Audience
Channel choice is less about chasing trends and more about understanding context. Consumers make decisions in multiple spaces: they shop at the shelf, they connect at events, and they share online. The challenge for brands is to orchestrate these touchpoints—knowing who to reach, where, and when.
PO…
Original Research
iSense Solutions
· Original study ↗
Methodology
iVent-Vibe study by iSense Solutions
Methodology documented
Segmentation
Industrysocial_media_marketing
RegionEMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 62% share of consumers feeling more positive toward brands delivering relevant experiences. Source: iSense Solutions (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-positive-brands-relevant-experiences
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-positive-brands-relevant-experiences" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of consumers feeling more positive toward brands delivering relevant experiences for consumers<br><small>Source: iSense Solutions (2025) · <a href="https://lighthousedata.io/data/consumers-positive-brands-relevant-experiences" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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