B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
91%
91% -- consumers with more positive brand feelings after events for consumers (2024)
91% of consumers say they have more positive feelings about brands after attending events and experiences.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Caroline Grey (cited, original survey unknown)
Primary
Tier C
https://www.trade-show-advisor.com/attracting-leads.html ↗
Source Article
Attracting Leads at Live Events
Tradeshows, conferences, and other live events offer the perfect opportunity for attracting leads and buidling your customer base. Attendees are generally there because they are looking for new products or services. As a result. they are receptive to sales techniques and are in buying mode
Selling i…
Original Research
Caroline Grey (cited, original survey unknown)
· Original study ↗
Methodology
Cited experiential marketing stat via content writer Caroline Grey; original survey not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 91% | |
| 2025 | 91% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 91% consumers with more positive brand feelings after events. Source: Caroline Grey (cited, original survey unknown) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-positive-brand-feelings-events
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-positive-brand-feelings-events" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumers with more positive brand feelings after events for consumers<br><small>Source: Caroline Grey (cited, original survey unknown) (2024) · <a href="https://lighthousedata.io/data/consumers-positive-brand-feelings-events" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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