B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- consumer sentiment plastic pollution priority for general public consumers (2021)
60% of general public respondents stated that tackling plastic pollution was the top priority for restoring ocean health.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Economist Intelligence Unit
Primary
Tier B
https://backtoblueinitiative.com/will-consumers-pay-more-for-less-plastic/ ↗
Source Article
Will consumers pay more for less plastic?
Original Research
The Economist Intelligence Unit
· Original study ↗
Methodology
Survey by The Economist Intelligence Unit
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
general public consumers: 60% consumer sentiment plastic pollution priority. Source: The Economist Intelligence Unit (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-plastic-pollution-top-priority-ocean-health
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-plastic-pollution-top-priority-ocean-health" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- consumer sentiment plastic pollution priority for general public consumers<br><small>Source: The Economist Intelligence Unit (2021) · <a href="https://lighthousedata.io/data/consumers-plastic-pollution-top-priority-ocean-health" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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