B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- consumers willing to pay more for trusted brands for Consumers (2025)
87% of consumers are willing to pay more for trusted brands.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salsify
Primary
Tier B
https://www.notbornyesterday.co.uk/post/welcometonotbornyesterdaypr ↗
Source Article
NOT BORN YESTERDAY THE PR AGENCY IS OPEN FOR BUSINESS!
NOT BORN YESTERDAY IS OPEN FOR BUSINESS!
Welcome to Not Born Yesterday
The corporate communications agency dedicated to raising the profile of fast-growth, disruptive founder-led businesses.
Not Born Yesterday, founded by Rebecca Emery, brings together the rigour of corporate communications with the…
Original Research
Salsify
· Original study ↗
Methodology
Cited from Salsify's 2025 Consumer Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 87% consumers willing to pay more for trusted brands. Source: Salsify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-trusted-brands-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-trusted-brands-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- consumers willing to pay more for trusted brands for Consumers<br><small>Source: Salsify (2025) · <a href="https://lighthousedata.io/data/consumers-pay-more-trusted-brands-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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