B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- consumers willing to pay more for trusted brand for consumers (2022)
46% of consumers will pay more for a product or service from a brand they trust and can relate to.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oberlo
Primary
Tier C
https://leadnurtureclose.com/how-to-make-your-brand-more-relatable/ ↗
Source Article
How to Make Your Brand More Relatable | Lead Nurture Close
Your brand is you. It’s the foundation of your business, the face of your products and services, and the voice that tells people who you are. But how can you ensure your brand is relatable to a wide range of people? A survey found that 46% of consumers will pay more for a product or service when it …
Original Research
Oberlo
· Original study ↗
Methodology
Survey statistic cited from Oberlo branding statistics compilation; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 46% consumers willing to pay more for trusted brand. Source: Oberlo (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-trusted-brand
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-trusted-brand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- consumers willing to pay more for trusted brand for consumers<br><small>Source: Oberlo (2022) · <a href="https://lighthousedata.io/data/consumers-pay-more-trusted-brand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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