B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- share of customers willing to pay more for sustainable packaging for customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
grazecart.com
Primary
Tier C
https://www.grazecart.com/blog/localized-farming ↗
Source Article
Localized Farming: 5 Benefits of Selling Your Food Locally
Localized farming used to be a necessity. It was the primary way for a community to get fresh food. Then, it became a trend — something reserved for artisanal restaurants.
Now, localized farming is a full-on movement, with customers clamoring for fresh and delicious local food.
The future of farming…
Original Research
grazecart.com
· Original study ↗
Methodology
Separate survey cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 60% share of customers willing to pay more for sustainable packaging. Source: grazecart.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-sustainable-packaging
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-sustainable-packaging" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of customers willing to pay more for sustainable packaging for customers<br><small>Source: grazecart.com (2026) · <a href="https://lighthousedata.io/data/consumers-pay-more-sustainable-packaging" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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