B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- willingness to pay premium for purpose driven brands for consumers (2025)
People are willing to pay between 31% and 50% more to engage with businesses and services that make a positive impact.
- The source reports a range of 31% to 50% rather than a single fixed point
- Original research study is not cited in the source text
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
madebyeightyseven.com
Primary
Tier C
https://www.madebyeightyseven.com/blog/5-big-benefits-of-rebranding ↗
Source Article
5 big benefits from having a modern brand. — EightySeven
5 big benefits from having a modern brand.
Every business evolves.
Growing, learning, and refinement are all part of pushing profit. During these critical stages of evolution, is where investing in rebranding can as a boost to drive businesses from here to there.
A focused and refined brand shares a…
Original Research
madebyeightyseven.com
· Original study ↗
Methodology
Range 31%-50%; midpoint used. Original study not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 31% willingness to pay premium for purpose driven brands. Source: madebyeightyseven.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-purpose-brands
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-purpose-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- willingness to pay premium for purpose driven brands for consumers<br><small>Source: madebyeightyseven.com (2025) · <a href="https://lighthousedata.io/data/consumers-pay-more-purpose-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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