B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- willingness to pay premium share for consumers (2025)
66% of consumers are willing to pay more for eco-friendly goods.
- Original survey source and methodology not specified in text
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
barn2.com
Primary
Tier C
https://barn2.com/blog/best-products-to-sell-on-shopify/?utm_source=barn2&utm_medium=blog&utm_campai… ↗
Source Article
21 Proven Products to Sell on Shopify
21 proven products to sell on Shopify
Starting a Shopify store is exciting, but the hardest part is figuring out what products to sell.
You could go down the rabbit hole of endless product ideas, trends, and market research, but here’s the truth: not every product will give you the results you want.…
Original Research
barn2.com
· Original study ↗
Methodology
Survey figure cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 66% willingness to pay premium share. Source: barn2.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-eco-friendly
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-eco-friendly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- willingness to pay premium share for consumers<br><small>Source: barn2.com (2025) · <a href="https://lighthousedata.io/data/consumers-pay-more-eco-friendly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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