B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
57%
57% -- consumers willing to pay premium for connected brands for Consumers (2025)
57% of consumers are ready to pay more to buy from brands they feel connected to.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bethanyworks.com
Primary
Tier C
https://bethanyworks.com/coach-branding/ ↗
Source Article
4 Coach Branding Examples and Why They Work So Well - Bethany Works® LLC
Most coaches understand that they need a brand, but they struggle to build one that truly drives business. Incohesive branding actively repels the clients you want to attract, but when it aligns, everything changes.
You start to book discovery calls with people who already trust you, command premium…
Original Research
bethanyworks.com
· Original study ↗
Methodology
Cited statistic without named original source; likely from a brand-consumer connection survey
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
Consumers: 57% consumers willing to pay premium for connected brands. Source: bethanyworks.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-connected-brands
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-connected-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- consumers willing to pay premium for connected brands for Consumers<br><small>Source: bethanyworks.com (2025) · <a href="https://lighthousedata.io/data/consumers-pay-more-connected-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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