B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- price premium for trusted brands for Consumers (2022)
Consumers will pay 46% more in 2022 for brand names they trust, up from 30% in 2021 according to salsify.com.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salsify
Primary
Tier C
https://tivbranding.com/blog-new/three-reasons-why-you-should-be-building-your-brand-now-and-one-rea… ↗
Source Article
Three Reasons Why You Should be Building Your Brand Now. And One Reason Why Not. — TIV Branding
Three Reasons Why You Should be Building Your Brand Now. And One Reason Why Not.
It’s noisy out there. The number of brands that demand your attention every hour is shocking. Don’t Google it. But the fact that it’s noisy doesn’t mean you need to yell louder as a brand. It means you need to be consis…
Original Research
Salsify
· Original study ↗
Methodology
Cited from salsify.com research; up from 30% in 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 46% price premium for trusted brands. Source: Salsify (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-46-percent-more-trusted-brands-2022
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-46-percent-more-trusted-brands-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- price premium for trusted brands for Consumers<br><small>Source: Salsify (2022) · <a href="https://lighthousedata.io/data/consumers-pay-46-percent-more-trusted-brands-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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