B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- consumer sentiment optimistic for US consumers (2025)
Only 25% of US consumers surveyed were optimistic heading into 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Menu Matters
Primary
Tier B
https://berryondairy.blogspot.com/2025/03/rethinking-innovation-priorities.html ↗
Source Article
Rethinking Innovation Priorities
Original Research
Menu Matters
· Original study ↗
Methodology
Menu Matters consumer survey end of 2024
Methodology documented
Segmentation
Industrymarketing
RegionUS
Channelcontent
Cite this stat
Plain Text
US consumers: 25% consumer sentiment optimistic. Source: Menu Matters (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-optimistic-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-optimistic-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- consumer sentiment optimistic for US consumers<br><small>Source: Menu Matters (2025) · <a href="https://lighthousedata.io/data/consumers-optimistic-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.