B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92.4%
92.4% -- percentage of consumers using online reviews for consumers (2025)
92.4% of consumers use online reviews to guide most of their ordinary purchasing decisions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NRC Health
Primary
Tier C
https://ilchiro.org/why-you-need-to-claim-your-online-listings/ ↗
Source Article
Why You Need to Claim Your Online Listings! - Illinois Chiropractic Society
When was the last time you Googled your name or the name of your practice? When patients search for a chiropractic physician in your area, what does Google say on your behalf? It’s often the first impression a patient has of you, but not one that concerns many DCs, which leaves it up to Google to sp…
Original Research
NRC Health
· Original study ↗
Methodology
NRC Health research as cited by Illinois Chiropractic Society article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 92.4% percentage of consumers using online reviews. Source: NRC Health (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-online-reviews-purchasing-decisions
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<blockquote cite="https://lighthousedata.io/data/consumers-online-reviews-purchasing-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92.4%</strong> -- percentage of consumers using online reviews for consumers<br><small>Source: NRC Health (2025) · <a href="https://lighthousedata.io/data/consumers-online-reviews-purchasing-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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