B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- share of consumers using online research for consumers selecting financial products (2025)
62% of consumers report that online research plays a major role in selecting their next financial product.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Source Article
7 Fintech SEO Agencies to Avoid in 2025 & What to Do Instead
7 Fintech SEO Agencies to Avoid in 2025 (And What to Look For Instead)
Ballistic Content Team
Ballistic Content Team
March 1, 2025
Table of Contents
Navigating the fintech landscape requires more than just traditional SEO strategies. As the global fintech market is projected to reach $949.49 billion…
Original Research
EY
· Original study ↗
Methodology
Survey finding cited from EY
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers selecting financial products: 62% share of consumers using online research. Source: EY (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-online-research-financial-products
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<blockquote cite="https://lighthousedata.io/data/consumers-online-research-financial-products" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of consumers using online research for consumers selecting financial products<br><small>Source: EY (2025) · <a href="https://lighthousedata.io/data/consumers-online-research-financial-products" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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