B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
75%
75% -- bus ad notice rate for US consumers (2024)
75% of consumers have noticed bus ads in the past 30 days.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OAAA/The Harris Poll
Primary
Tier C
https://qa.outfront.dev/media/transit-advertising/los-angeles-transit ↗
Source Article
Los Angeles Transit Out of Home Advertising| OUTFRONT
There’s no better way to make an impact with your message than to move it through Los Angeles. OUTFRONT’s bus media connects brands to the heartbeat of the city — reaching Angelenos where they live, work, shop, and scroll. With thousands of buses on the road every day, your brand becomes a larger-th…
Original Research
OAAA/The Harris Poll
· Original study ↗
Methodology
OAAA/THE HARRIS POLL consumer survey
Methodology documented
Segmentation
Industrymedia_entertainment
RegionUS
Channelevents
Cite this stat
Plain Text
US consumers: 75% bus ad notice rate. Source: OAAA/The Harris Poll (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-noticed-bus-ads-30-days-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-noticed-bus-ads-30-days-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- bus ad notice rate for US consumers<br><small>Source: OAAA/The Harris Poll (2024) · <a href="https://lighthousedata.io/data/consumers-noticed-bus-ads-30-days-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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