B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- share of consumers noticing outdoor advertising more for consumers (2022)
53% of consumers report noticing outdoor advertising more now than before the pandemic.
- Comparison baseline is relative to before the COVID-19 pandemic
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2022
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Out of Home Advertising Association of America (OAAA)
Primary
Tier B
https://www.adquick.com/blog/why-outdoor-advertising-is-on-the-rise-for-small-business-owners/ ↗
Source Article
Why Outdoor Advertising is on the Rise for Small Business Owners
Small business owners wear many hats, handling everything from HR and finance to sales and operations on a daily basis. But when it comes to marketing, small business owners don’t have to be experts or invest a lot of time – especially when it comes to outdoor advertising.
Outdoor advertising, also …
Original Research
Out of Home Advertising Association of America (OAAA)
· Original study ↗
Methodology
Cited from Out of Home Advertising Association of America (OAAA)
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionUS
Channeloutdoor
Cite this stat
Plain Text
consumers: 53% share of consumers noticing outdoor advertising more. Source: Out of Home Advertising Association of America (OAAA) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-notice-ooh-more-post-pandemic
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<blockquote cite="https://lighthousedata.io/data/consumers-notice-ooh-more-post-pandemic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share of consumers noticing outdoor advertising more for consumers<br><small>Source: Out of Home Advertising Association of America (OAAA) (2022) · <a href="https://lighthousedata.io/data/consumers-notice-ooh-more-post-pandemic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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