B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- share of consumers not cooking dinner entirely from scratch for US home cooks (2025)
90% of respondents in a national survey commissioned by Challenge reported they do not cook dinner entirely from scratch.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Challenge Dairy
Primary
Tier B
https://berryondairy.com/Innovations.html/butter_yellow-spreads.html/ ↗
Source Article
Butter and Yellow Spreads
Original Research
Challenge Dairy
· Original study ↗
Methodology
National survey commissioned by Challenge Dairy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US home cooks: 90% share of consumers not cooking dinner entirely from scratch. Source: Challenge Dairy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-not-cooking-from-scratch
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<blockquote cite="https://lighthousedata.io/data/consumers-not-cooking-from-scratch" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of consumers not cooking dinner entirely from scratch for US home cooks<br><small>Source: Challenge Dairy (2025) · <a href="https://lighthousedata.io/data/consumers-not-cooking-from-scratch" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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