B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- consumer negative brand perception rate for Consumers (2025)
62% of consumers develop a negative perception of a brand after watching a low-quality video.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brightcove
Primary
Tier C
https://reelmensch.com/ ↗
Source Article
HOME - Edmonton Video Production - Reel Mensch Studios
Welcome to the Studio
Reel Mensch Studio provides full-service video production in Edmonton for businesses, organizations, events, and individuals. From corporate and training videos to commercials, weddings, live events, live streaming, and photography, we can handle projects from planning and prod…
Original Research
Brightcove
· Original study ↗
Methodology
Cited by the page as sourced from Brightcove; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 62% consumer negative brand perception rate. Source: Brightcove (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-negative-perception-low-quality-video
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-negative-perception-low-quality-video" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- consumer negative brand perception rate for Consumers<br><small>Source: Brightcove (2025) · <a href="https://lighthousedata.io/data/consumers-negative-perception-low-quality-video" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.