B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- share of consumers needing more evidence on sustainable purchases for UK consumers (2023)
23% of UK consumers need more evidence that sustainable purchases are worth the additional investment.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
5,005
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/half-of-holidaymakers-will-pay-extra-to-offset-flight-emis… ↗
Source Article
Half of holidaymakers will pay extra to offset flight emissions - Savanta
Two-thirds (68%) of holidaymakers have either reduced the number of international flights they’ve made or are considering it – but despite the cost, nearly half (48%) have either paid extra to offset the carbon emissions of their international flights or would be willing to do so the next time they …
Original Research
Savanta
· Original study ↗
Methodology
Savanta Sustainability Segmentation report survey of 5,005 UK consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers: 23% share of consumers needing more evidence on sustainable purchases. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-need-evidence-sustainable-worth-it-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-need-evidence-sustainable-worth-it-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share of consumers needing more evidence on sustainable purchases for UK consumers<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/consumers-need-evidence-sustainable-worth-it-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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