B
Evidence Grade B
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accuracy verified by the review judge
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Recent
88%
88% -- consumers more motivated by brand involvement for Consumers (2025)
88% of consumers are more motivated when a brand makes them feel involved.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TINT
Primary
Tier C
https://www.tintup.com/blog/big-list-of-community-powered-marketing-stats/ ↗
Source Article
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Original Research
TINT
· Original study ↗
Methodology
Cited from TINT community-powered marketing stats compilation
Methodology documented
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Industrymarketing
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Plain Text
Consumers: 88% consumers more motivated by brand involvement. Source: TINT (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-motivated-brand-involvement
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<blockquote cite="https://lighthousedata.io/data/consumers-motivated-brand-involvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumers more motivated by brand involvement for Consumers<br><small>Source: TINT (2025) · <a href="https://lighthousedata.io/data/consumers-motivated-brand-involvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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