B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
67%
67% -- consumers anticipating marketing fatigue for US/global consumers (2024)
67% of consumers anticipate experiencing marketing fatigue by November 1, 2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Optimove Insights
Primary
Tier C
https://t2marketinginternational.com/daily-minute-master-series-august-13-2024/ ↗
Source Article
Daily Minute Master Series
August 13, 2024
by Stephen Padveen
Marketing News and Updates
5 interesting stats to start your week
Purchase decisions, brand identity, tone: 5 interesting stats to start your week.
For the full article click here
67% of consumers will have ‘marketing fatigue’ by November…
Original Research
Optimove Insights
· Original study ↗
Methodology
Study by Optimove Insights, the analytical and research arm of Optimove; cited via t2 Marketing International Daily Minute Master Series
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Cite this stat
Plain Text
US/global consumers: 67% consumers anticipating marketing fatigue. Source: Optimove Insights (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-marketing-fatigue-november-2024
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<blockquote cite="https://lighthousedata.io/data/consumers-marketing-fatigue-november-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- consumers anticipating marketing fatigue for US/global consumers<br><small>Source: Optimove Insights (2024) · <a href="https://lighthousedata.io/data/consumers-marketing-fatigue-november-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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