B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
79%
79% -- consumer loyalty to purpose brands for consumers (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
10,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fulfillingstrategy.com
Primary
Tier C
https://fulfillingstrategy.com/organizational-purpose-is-a-priority-for-your-employees-but-not-for-y… ↗
Source Article
Organizational Purpose is A Priority for Your Employees but Not for You. Now What? - Fulfilling Strategy
Though much has been written recently about the power of a purpose-driven organization, many don't buy it. Not me! I'm in hook, line, and sinker! The data is conclusive, and we have quantifiable evidence that purpose = profit. Not onboard? Then you need to know these facts:
- In Built to Last, we le…
Original Research
fulfillingstrategy.com
· Original study ↗
Methodology
Consumer survey cited by author; original survey publisher not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 79% consumer loyalty to purpose brands. Source: fulfillingstrategy.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-loyal-purpose-brands
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<blockquote cite="https://lighthousedata.io/data/consumers-loyal-purpose-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumer loyalty to purpose brands for consumers<br><small>Source: fulfillingstrategy.com (2023) · <a href="https://lighthousedata.io/data/consumers-loyal-purpose-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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