B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- consumer loyalty to personalized banking for banking consumers (2025)
78% of consumers would remain loyal to a bank offering personalized support.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://www.itscredit.com/blog/beyond-generations-uncovering-hidden-drivers-of-payment-behaviors-in-… ↗
Source Article
Beyond Generations: Uncovering Hidden Drivers of Payment Behaviors in Portugal, Africa, and Canada
customer
Beyond Generations: Uncovering Hidden Drivers of Payment Behaviors in Portugal, Africa, and Canada
In today’s rapidly evolving financial landscape, payment preferences are no longer determined solely by age. While generational differences offer useful insights, the real drivers of consumer …
Original Research
Accenture
· Original study ↗
Methodology
Cited from Accenture Global Banking Consumer Study 2025
Methodology documented
Segmentation
Industryfinance
Cite this stat
Plain Text
banking consumers: 78% consumer loyalty to personalized banking. Source: Accenture (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-loyal-personalized-bank-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-loyal-personalized-bank-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- consumer loyalty to personalized banking for banking consumers<br><small>Source: Accenture (2025) · <a href="https://lighthousedata.io/data/consumers-loyal-personalized-bank-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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