B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- consumer sentiment lost human touch for consumers (2018)
59% of consumers report feeling companies have lost the human touch regarding CX.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2018
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Understanding Customer Experience to Qualify Leads | Adfenix
Understanding Customer Experience to Qualify Leads
CX has always been important, but it has gained more momentum in popularity and significance in the digital age across all industries, and real estate is no different. Technology has allowed consumers to become knowledgeable in their own right when …
Original Research
PwC
· Original study ↗
Methodology
Cited from PwC customer experience research
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
consumers: 59% consumer sentiment lost human touch. Source: PwC (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-lost-human-touch-cx-2018
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<blockquote cite="https://lighthousedata.io/data/consumers-lost-human-touch-cx-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- consumer sentiment lost human touch for consumers<br><small>Source: PwC (2018) · <a href="https://lighthousedata.io/data/consumers-lost-human-touch-cx-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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