B
Evidence Grade B
Graded
under review
Safe to Cite
Current
63%
63% -- brand trust loss rate for Consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bernadettecoleman.com
Primary
Tier C
https://bernadettecoleman.com/local-business-optimized-listings/ ↗
Source Article
Winning Local Business with Optimized Listings
Original Research
bernadettecoleman.com
· Original study ↗
Methodology
Secondary citation; original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 73% | |
| 2026 (current) | 63% | -13.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 63% brand trust loss rate. Source: bernadettecoleman.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-lose-trust-lost-en-route
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-lose-trust-lost-en-route" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- brand trust loss rate for Consumers<br><small>Source: bernadettecoleman.com (2026) · <a href="https://lighthousedata.io/data/consumers-lose-trust-lost-en-route" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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