B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
27%
27% -- share of consumers looking up business after display ad for consumers (2026)
Roughly 27% of consumers look up a business after viewing a display ad.
- The source text does not cite the original research or survey period
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
tangence.com
Primary
Tier C
https://www.tangence.com/blog/how-to-design-banner-ads-people-recognize-instantly/ ↗
Source Article
How to Design Banner Ads People Recognize Instantly?
blog
How to Design Banner Ads People Recognize Instantly?
People scroll fast, and they skip a lot of content. So a banner ad has only a moment to say, “This is us.”
Instant recognition does not come from luck. It comes from clear choices that repeat across every ad and every screen.
If your brand lo…
Original Research
tangence.com
· Original study ↗
Methodology
Cited in agency blog; original source not named
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
consumers: 27% share of consumers looking up business after display ad. Source: tangence.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-look-up-business-display-ad
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-look-up-business-display-ad" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- share of consumers looking up business after display ad for consumers<br><small>Source: tangence.com (2026) · <a href="https://lighthousedata.io/data/consumers-look-up-business-display-ad" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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