B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

71%

71% -- share of consumers looking for trustmark or privacy seal for online consumers (2010)

Name: Share Of Consumers Looking For Trustmark Or Privacy Seal Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2010 · Consumer Reports

71% of consumers look for a trustmark or privacy seal before doing online business with a merchant's website according to a Consumer Reports study.

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Attribution: Consumer Reports View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

71%

Unit

Percentage

Data Vintage

2010

Entity

online consumers

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Consumer Reports Primary Tier B

http://www.truste.com/about-TRUSTe/press-room/news_truste_announces_safeshopping ↗

Confidence: 28/100 Vintage: 2010 Channel: Common Crawl

Source Article

Original Research

Consumer Reports · Original study ↗

Methodology

Consumer Reports study, cited by TRUSTe press release

Methodology documented

Segmentation

IndustryMedia RegionNorth America RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

online consumers: 71% share of consumers looking for trustmark or privacy seal. Source: Consumer Reports (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-look-for-trustmark-2010

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<blockquote cite="https://lighthousedata.io/data/consumers-look-for-trustmark-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of consumers looking for trustmark or privacy seal for online consumers<br><small>Source: Consumer Reports (2010) · <a href="https://lighthousedata.io/data/consumers-look-for-trustmark-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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