B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- consumers saying load speed influences purchasing decisions for Consumers (2025)
82% of consumers say website load speeds influence their purchasing decisions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
stellaractive.com
Primary
Tier C
https://www.stellaractive.com/blog/how-to-optimize-images-and-files-to-speed-up-your-wordpress-site/ ↗
Source Article
How to Optimize Images for a Faster WordPress Website
If you’ve ever uploaded a 5MB photo straight from your phone to your WordPress website, you’re not alone. It’s a common habit—and one of the fastest ways to slow your site down.
Extra-large media files increase page load times, frustrate visitors, and can affect your SEO. The good news: a few simple…
Original Research
stellaractive.com
· Original study ↗
Methodology
Cited statistic in agency blog post; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 82% consumers saying load speed influences purchasing decisions. Source: stellaractive.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-load-speed-purchasing-decisions
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<blockquote cite="https://lighthousedata.io/data/consumers-load-speed-purchasing-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- consumers saying load speed influences purchasing decisions for Consumers<br><small>Source: stellaractive.com (2025) · <a href="https://lighthousedata.io/data/consumers-load-speed-purchasing-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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