B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

88%

88% -- consumers likely to use business that responds to reviews for local business consumers (2023)

Name: Consumers Likely To Use Business That Responds To Reviews Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2023 · BrightLocal

88% of consumers are likely to use a business when they can see it responds to reviews.

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Attribution: BrightLocal View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

88%

Unit

Percentage

Data Vintage

2023

Entity

local business consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BrightLocal Primary Tier B

https://www.bernadettecoleman.com/the-importance-of-monitoring-reviews-for-your-clients/ ↗

Confidence: 28/100 Vintage: 2023 Channel: Common Crawl

Source Article

The Importance of Monitoring Reviews for Your Clients

Original Research

BrightLocal · Original study ↗

Methodology

BrightLocal Local Consumer Review Survey 2023, as cited by Advice Local blog

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

local business consumers: 88% consumers likely to use business that responds to reviews. Source: BrightLocal (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-likely-use-business-responds-reviews-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/consumers-likely-use-business-responds-reviews-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumers likely to use business that responds to reviews for local business consumers<br><small>Source: BrightLocal (2023) · <a href="https://lighthousedata.io/data/consumers-likely-use-business-responds-reviews-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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