B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

61%

61% -- respondents taking business elsewhere after poor mobile experience for consumers (2013)

2013  · Google

61% of respondents in a Google study would take their business elsewhere if they encounter a poor mobile experience.

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Attribution: Google View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2013
Entity
consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Google Primary Tier B
https://fuel-growth.com/93-2/ ↗
Confidence: 28/100 Vintage: 2013 Channel: Deep Crawl
Source Article
How responsive is your site? - Fuel
How responsive is your site? Did you know that Kleiner Perkins analyst, Mary Meeker predicts that the number of smart devices in use would outnumber PCs by the middle of 2013? Not surprising when we consider the statistic that Smartphone sales alone passed those of PC sales in 2011. The iPhone 5, Ne…
Original Research
Google · Original study ↗

Google study cited by Fuel blog

Methodology documented
Industrymarketing
Plain Text
consumers: 61% respondents taking business elsewhere after poor mobile experience. Source: Google (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-leave-after-poor-mobile-experience
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<blockquote cite="https://lighthousedata.io/data/consumers-leave-after-poor-mobile-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- respondents taking business elsewhere after poor mobile experience for consumers<br><small>Source: Google (2013) · <a href="https://lighthousedata.io/data/consumers-leave-after-poor-mobile-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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