B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

93%

93% -- local business search usage rate for consumers (2023)

Name: Local Business Search Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2023 · BrightLocal

93% of consumers used the internet to find a local business in the last year according to a 2023 BrightLocal survey.

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Attribution: BrightLocal View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

93%

Unit

Percentage

Data Vintage

2023

Entity

consumers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BrightLocal Primary Tier C

https://linchpinseo.com/baltimore-md-digital-marketing/ ↗

Confidence: 23/100 Vintage: 2023 Channel: Wayback

Source Article

Linchpin SEO : Baltimore Digital Marketing Landscape: SEO, Web Design, PPC

Welcome to “Baltimore, MD Digital Marketing 101: Reaching a Local Audience,” a comprehensive thought leadership resource designed to guide you in understanding and capitalizing on the power of digital marketing in the charming city of Baltimore. The digital age has brought a seismic shift in how bus…

Original Research

BrightLocal · Original study ↗

Methodology

Citing BrightLocal 2023 survey

Methodology documented

Segmentation

Industryseo RegionUS RoleAll marketers Channelsearch

Cite this stat

Plain Text

consumers: 93% local business search usage rate. Source: BrightLocal (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-internet-local-business-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/consumers-internet-local-business-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- local business search usage rate for consumers<br><small>Source: BrightLocal (2023) · <a href="https://lighthousedata.io/data/consumers-internet-local-business-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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