B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- consumers influenced by online consumer comments for Consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Altimeter Group
Primary
Tier C
https://bizibl.com/marketing/download/evolution-influencer-marketing-and-5-influencer-insights-matte… ↗
Source Article
The Evolution of Influencer Marketing And The 5 Influencer Insights That Matter Most
Original Research
Altimeter Group
· Original study ↗
Methodology
Attributed to Brian Solis, Altimeter Group, speaking at CES; cited in bizibl.com publication
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 90% consumers influenced by online consumer comments. Source: Altimeter Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-influenced-by-online-comments
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<blockquote cite="https://lighthousedata.io/data/consumers-influenced-by-online-comments" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- consumers influenced by online consumer comments for Consumers<br><small>Source: Altimeter Group (2026) · <a href="https://lighthousedata.io/data/consumers-influenced-by-online-comments" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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