B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- consumers increasing private label purchases for US consumers (2025)
A McKinsey study found that 45% of consumers have increased their private label purchases due to inflation.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.centricsoftware.com/blog/grocery-retailers-navigate-tariff-laws ↗
Source Article
Private Labeling Assists Grocery Retailers with Tariff Laws
How Private Labeling Assists Grocery Retailers with Navigating Tariff Laws
Food and beverage production is a massive industry in the U.S. More than 15% of manufacturing workers are employed by food brands, a sector that drives about 16.8% of all manufacturing sales, reported the USDA in 2024.
Accord…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey consumer survey as cited by Centric Software
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 45% consumers increasing private label purchases. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-increased-private-label-purchases-45
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<blockquote cite="https://lighthousedata.io/data/consumers-increased-private-label-purchases-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- consumers increasing private label purchases for US consumers<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/consumers-increased-private-label-purchases-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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