B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- consumers increasing news sources for US consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar / Sharethrough-Qualtrics
Primary
Tier C
https://www.zenogroup.com/es/node/126 ↗
Source Article
Are We Heading Toward a Trust Correction?
Original Research
Kantar / Sharethrough-Qualtrics
· Original study ↗
Methodology
Aggregate finding from Sharethrough/Qualtrics and Kantar 'Trust in News' studies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 40% consumers increasing news sources. Source: Kantar / Sharethrough-Qualtrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-increased-news-sources-40pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-increased-news-sources-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- consumers increasing news sources for US consumers<br><small>Source: Kantar / Sharethrough-Qualtrics (2026) · <a href="https://lighthousedata.io/data/consumers-increased-news-sources-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.