B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- share of consuments doing online research and shopping before halloween for consumers (2019)
54% of consumers will do online research and shopping before Halloween.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cybba
Primary
Tier B
https://info.cybba.com/holiday-survival-guide-replay ↗
Source Article
Holiday Survival Guide Webinar Replay
Holiday Survival Guide
Optimizations for Record Sales
Is your website truly ready for the holidays? Are you nervous about your campaign’s success? Our experts found that 54% of consumers will do online research and shopping before Halloween. The cost of acquiring new customers keeps going up as the …
Original Research
Cybba
· Original study ↗
Methodology
Company webinar claim; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 54% share of consuments doing online research and shopping before halloween. Source: Cybba (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-holiday-research-before-halloween
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-holiday-research-before-halloween" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share of consuments doing online research and shopping before halloween for consumers<br><small>Source: Cybba (2019) · <a href="https://lighthousedata.io/data/consumers-holiday-research-before-halloween" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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